In-Game Promotion remade to In-Home Promotion

In-game contest maps perfectly into an at-home contest for hockey team during the lock-down.

LOVE this contest from the ATL Gladiators. They took their in-game Dance for your Dinner promotion and spun it into an in-home promotion.

The promotion is Dance for your Dinner, typically has a couple fans competing in a dance contest. The contestants shake their things and give it their best shot and the contest closes with a fan vote for the best dance.

Here the Atlanta Gladiators ask fans to reply with a video of their moves, the note to tag the team in their tweet and a winner will be selected.

In a world of endless TikTok dances, video tweets and IG stories, it seems like everyone is doing this anyway. Tie in the sponsor and the chance for a free meal and this promotion is a huge winner while your fans are locked down at home.

Even the use of your Dance Cam can be repurposed into a call to action for fans to get up and move, like this from the Rockford IceHogs.

Game operations and entertainment in sports is growing, lively and diverse world. We are pulling together to talk about all aspects of event production and entertainment, and to get better along the way.  Join us to connect, grow and advance. Memberships include a weekly Huddle Zoom Call with industry leaders and network members. September guests are Heather Wojciechowski-DeCaire from the Milwaukee Admirals, Barry Anderson from Chicago Mascots and Kari Norvell from the Austin Gilgronis. Conversations will focus on virtual takeaways from the pandemic season of 2020, performer-first costuming to empower your performer and creating custom music in an era that is increasing difficult to navigate music rights and clearances.   Free One Month Trial is available now on PLUS.

Related articles

Leave a Reply

Your email address will not be published. Required fields are marked *