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Crowdsourcing Content (Page 2)

Tapping into your fans creativity can help make your show more interesting and engaging. But it isn’t easy. We share 8 ways to level up your next Crowdsourcing effort.

Corral.

Admittedly we hit the thesaurus to make this “C” work. Ha!

Even the most active social media users gravitate to one platform or another. When possible, reach out to all your fans on the platforms your team is active with.  “Hit them where they are” whether it be on Twitter, Instagram, Facebook or Snapchat.

Here the Adirondack Thunder went looking for Kids’ Day help, and made sure to reach out to both IG and Twitter. Repurposing the content is usually fairly easy, often only a small adjustment on the images is needed.

You’ll want to draw in fans from all the platforms, and some are better than others for ease of response. Twitter is easy to reply with images and video, compared to IG where comments don’t include image. Again, understanding each platform will help guide the ask and manage your expectations. Tap into unique hashtags and be sure you are testing how each platform handles your requests.

Collaborate.

Prime the pump by collaborating with others on the project. This may be various personalities on your team like the mascot, dance team, broadcasters and players.  It can also be other influencers in your fan community.

This has multiple benefits.  First you tap into the audiences of your collaborators.

Second, again you are SHOWING fans what a successful response looks like. Success breeds success.

When the Seattle Mariners were encouraging fans to BELIEVE and hold their placard in support of the Mariners, they found a collaborator in the official mascot of Seattle University.

Rudy’s post supported the message, showed fans how simple the response needed to be to show support, and tapped into the additional followers of the Redhawk’s network.

Plus note the reply by the Mariner Moose who kept the conversation going with a quick reply in the comments

Cajole.

There are many ways to persuade your followers and fans to engage and support your crowdsourcing efforts, and many are free.

Rewards for sending in a photo can be explicit or just engaging.

We have all seen people screen capture a Twitter notification that their team Liked or Retweeted one of their tweets. A like or mention from your favorite account can be a badge of honor.  For your crowdsourced effort, make sure you are being as liberal as possible. Like anything useful, RT the highlights and note all the good stuff you can use.  Again each of these positive reinforcements help guide others.

Depending on your platform and social team, direct mentions, tags and even following fans back can also serve as “rewards”.

Here the prize is built in, $50 Gift Card for the best response.

Of course you can send out prizes like shirts, tickets and giveaways to support the effort and reward the best submissions too.

Advisers have quickly learned incentives guarantee a stronger rate of return. Akins High School and Wimberley High School encouraged spirit day and other photo submissions by offering a free yearbook to a lucky winner. KCC Southeast Middle School staff brainstormed ideas and settled on a weekly prize for photos submitted—a $5 gift card or a Dress Pass. The Orange County staff was struggling with responses until they offered pizza delivery for a food survey. (Balfour)

For more on larger ePromo efforts check these pages:

  • Twitter Giveaway – Encourage interactions and grow your audience and brand awareness with a Twitter Giveaway. Do it all in an automatic way, and obtain a certificate validating the transparency.
  • Facebook Giveaway – Organize a comment-based Facebook Giveaway to increase engagement, work on brand awareness, and also grow your audience.
  • Instagram Giveaway – Organize a comment-based Instagram Giveaway to increase engagement, work on brand awareness, and also grow your audience.
  • Entry Form Giveaway – Organize an online promotion and obtain contact details of all participants that register through your customized entry form.

Another way to persuade people to submit is to make it part of a larger form request. The Pensacola Ice Flyers host a popular small dog race at intermission.  Instead of asking for pet photos to make the race interesting, they include a photo submission as part of the sign up page.

Here is another example of a team making some part of the submission required (a photo and a story) in the link.

Ceaseless.

DON’T STOP.

Repeat/Update/Adjust your requests as often as you can until fans understand the requests and respond in a helpful way.

Effective crowdsourcing takes planning, patience and perseverance.

This is harder than it looks, you have to teach them what you want, reward them on the way and then harvest the crops.

More tools:

Social media crowdsourcing is a valuable tool for businesses and content creators alike. You can use it to inform your content strategy, promotion strategy, product development efforts and more. Make the most of the tips we’ve provided here to take an organized approach to crowdsourcing.

Try the free worksheet from Sprout Social on creating connection with your audience to inspire more content that matters to your customers.

Share your success or tips here:

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