Spurs Coyote is not just sitting at home this Halloween, he has an epic Trick or Treat tour planned.
With most kids unable to go door-to-door due to the global pandemic the Coyote is taking Trick-or-Treating to his fans in the community for the Coyote’s Kinda Sorta Super Spooky Halloween Candy Drop!
Deliver some fang-tastic fun right to your door this Halloween weekend with a safe and socially-distanced visit from the Spurs’ furriest fan. Ghoulish goodies include a gift bag with candy and more plus and a photo op with the creepy creature from home court himself.
- Thursday, October 29th through Saturday, October 31st
- $50 per household + $10 per each additional child
- Visits are limited and first come, first served
The concept is reverse trick-or-treating, were the Coyote travels to fans going to take little gift bags with candy and swag.
The Coyote started with a three day tour, but the tremendous response has caused the Spurs to expand to a five day stretch with 505 houses.
In addition to the Halloween visits, this initiative has doubled the size of their kids club overnight.
The team charged $50 per visit plus $10 per additional child. Multiple homes have 8 or more kids. The goal wasn’t to drive revenue venture, but this delivery program will be profitable in addition to the tremendous buzz and positive attention for the character and Kids Club.
The Coyote and his trusty assistant are having fun on top of all the work with a daily costume option, including:
- Buzz and woody
- Batman and Robin
- Thor and Spider-Man
- The Mandalorian and baby Yoda
- Grapes and strawberry
.@SpursCoyote wants to bring trick-or-treating to you 🎃
Sign up for the @ChickfilA Coyote Kids Club newsletter TODAY for early access or register after NOON on Friday!
— San Antonio Spurs (@spurs) October 15, 2020
Due to the challenging logistics (and the simple minds possessed by most mascots) the Spurs also bought a program to help them organize and map out the best route for the deliveries. This allowed them to find the best route to maximize their time. Now they spent less time planning and plotting and more time entertaining.
Excellent execution by the Spurs and the Coyote, finding a way to connect with fans despite the challenges of the pandemic.