The Chihuahuas have found ways to engage their fans without game by using their in-game elements like this graphic Fry Shuffle posted on Twitter. The comment answers allow the team to prize the winner(s).
Also teams often need to find ways to serve their partners and promote them as part of make-good efforts due to lost games. These online engagements can be a good-faith effort by teams to benefit their partners, like the Chihuahuas have done here for Whataburger.
It's Time for @Whataburger Fry Shuffle!
Submit your answer in the comments below to enter to win a prize from Whataburger!
— epchihuahuas (@epchihuahuas) May 26, 2020