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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

House Call in Reading

Reading Royals split their fans in an effort to make some magic, and more details on their Wizard Night.

Wreaths Laid to Honor Clemente

Roberto Clemente honored in a wreath-laying ceremony at the site of the accident 50 years to the day since his death.