
Grappling with a Giveaway
Senators connect theme night, giveaway and celebrity in championship style.
“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)
Senators connect theme night, giveaway and celebrity in championship style.
Miami’s NHL team continues Spanish activations.
Mariners tap local celebrity voice for anthem and use it to highlight upcoming game.
Reading Royals split their fans in an effort to make some magic, and more details on their Wizard Night.
Excellent production of a proposal makes this a night to remember. 💍
Snowy giveaway from the Otters, plus more than you wanted to know about snowglobes.
We look at three teams’ successful New Years Eve traditions.
Chicagoland mascots were in a holiday mood this month.
Devils show Hockey is for Everyone with wide-ranging Pride Night.
Roberto Clemente honored in a wreath-laying ceremony at the site of the accident 50 years to the day since his death.