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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

Royal Office Work

Behind the scenes look at working in sports from the Reading Royals.

Bison Are Finishing Strong

The Bison are long on ideas, building on success and they are keeping things fresh at the end of a long season. And their fans are winning because of it.