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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what they have seen, they are getting an additional kick out of being able to say they were there.  Do not deny them the simple pleasure, especially since they are giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” – Bill Veeck (Hustler’s Handbook)

Polish Heritage Night

Syracuse Mets and Toledo Mud Hens tap into the Polish population for a Heritage Night.

Spreading the Love

Houston MLS team finds a beautifully simple way to share a positive message with fans following the latest shooting massacres in El Paso and Dayton.