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“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

You Can Bet This Will Be a Great Promo

Not every great promotion is AT a game. Here’s the Cincinnati Cyclones using an off-night promotion with Players to draw in and create memorable connections.

Bulls Turn to the Dark Side

Durham Bulls have turned to the dark side, with Darth Vader-style jerseys and all the trappings of Star Wars.