Scott Carter takes a look at how to best use the off-season.
Scott Carter looks at the value of understanding the successes and failures of non-sports companies.
Professional Mascot Kelly Frank just performed 19 NHL games, 12 MLB games, and 3 football games in 2 months…and still had time to deliver a long list of Mascot Tips in this must-read essay.
Scott Carter looks at the value of perfecting your promotional calendar.
Scott Carter looks to fight the good fight against the Dog Days of Summer.
Teams fight a constant battle to keep a positive media spotlight on their organization. Scott Carter looks at staying in the news even in the off-season.
Scott Carter looks switching gears from a planning phase to an execution mode when your season starts and the gates are opened.
For well over a decade Kelly Frank has successfully avoided ever having to get a “real job.” She is a professional mascot. In her guest essay she pauses long enough to answer questions asked of her as a mascot.
Scott Carter looks at how you can become an expert and add value to your team using social media.
Scott Carter looks at the importance of music in your show.