Features

Lessons from a Multi-tasking Mascot

Professional Mascot Kelly Frank just performed 19 NHL games, 12 MLB games, and 3 football games in 2 months…and still had time to deliver a long list of Mascot Tips in this must-read essay.

Keeping Your News in the News

Teams fight a constant battle to keep a positive media spotlight on their organization. Scott Carter looks at staying in the news even in the off-season.

Repeat Customer Success Cycle

Scott Carter looks switching gears from a planning phase to an execution mode when your season starts and the gates are opened.

Fur and Loathing

For well over a decade Kelly Frank has successfully avoided ever having to get a “real job.” She is a professional mascot. In her guest essay she pauses long enough to answer questions asked of her as a mascot.