Professional Mascot Kelly Frank just performed 19 NHL games, 12 MLB games, and 3 football games in 2 months…and still had time to deliver a long list of Mascot Tips in this must-read essay.
Scott Carter looks at the value of perfecting your promotional calendar.
Scott Carter looks to fight the good fight against the Dog Days of Summer.
Teams fight a constant battle to keep a positive media spotlight on their organization. Scott Carter looks at staying in the news even in the off-season.
Scott Carter looks switching gears from a planning phase to an execution mode when your season starts and the gates are opened.
For well over a decade Kelly Frank has successfully avoided ever having to get a “real job.” She is a professional mascot. In her guest essay she pauses long enough to answer questions asked of her as a mascot.
Scott Carter looks at how you can become an expert and add value to your team using social media.
Scott Carter looks at the importance of music in your show.
It is the cardinal sin of professional sports: the mass distribution of comp tickets. Scott Carter looks and the pros and cons.
No other game operations inventory has captured the public’s imagination in the last 10 years the way live costume races have. This month we span the country to get the full story on these races.