Features

Lessons from a Multi-tasking Mascot

Professional Mascot Kelly Frank just performed 19 NHL games, 12 MLB games, and 3 football games in 2 months…and still had time to deliver a long list of Mascot Tips in this must-read essay.

Keeping Your News in the News

Teams fight a constant battle to keep a positive media spotlight on their organization. Scott Carter looks at staying in the news even in the off-season.

Fur and Loathing

For well over a decade Kelly Frank has successfully avoided ever having to get a “real job.” She is a professional mascot. In her guest essay she pauses long enough to answer questions asked of her as a mascot.

To Comp or Not To Comp?

It is the cardinal sin of professional sports: the mass distribution of comp tickets. Scott Carter looks and the pros and cons.

Live Racing

No other game operations inventory has captured the public’s imagination in the last 10 years the way live costume races have. This month we span the country to get the full story on these races.