They had me at “Beer”.  But there are benefits beyond that mouth-watering call to action.

Connecting promotions with national celebration days like National Beer Day can be an effective marketing strategy for several reasons:

Increased visibility: National celebration days like National Beer Day receive a lot of attention from the media, social media, and consumers. By connecting promotions with these events, businesses can take advantage of the increased visibility and awareness surrounding your games and events.

Emotional appeal: National celebration days often evoke positive emotions and a sense of community among people who participate in the celebrations. By linking their promotions to these events, businesses can tap into these positive emotions and create a deeper emotional connection with their target audience.  “My favorite team likes BEER too!”  Boom, emotional connection.

Increased engagement: People are more likely to engage with promotions that are relevant to their interests or align with their values. By connecting promotions with national celebration days that are relevant to their target audience, businesses can increase engagement and encourage people to buy a ticket and share in the experience.

Connecting promotions with national celebration days can be an effective way for businesses to increase visibility, create emotional appeal, increase engagement, and differentiate themselves from their competitors.  It also can help spark creative innovations around unexpected or unusual celebrations.

Here is a list of “National” day sites:

• National Holiday Calendar – Easy to search, comprehensive and graphically pleasing.  Learn more about the national days in 2023 that will be especially exciting to know and celebrate! Check out the list below to see what’s coming up in the year 2023 month-wise. (our pick for best of the these sites)
• National Day Calendar – Good summaries and history on most events.
• List of National Days – List of National Days is the best resource for national holidays, observances, and commemorative days. In addition, we are constantly looking for new and exciting days to help keep you up to date on the latest celebrations.
• Days of the Year – Another graphically pleasing site with lots of background information on each holiday.
• Calendar of National Days – Learn more about the national days in 2023 that will be especially exciting to know and celebrate! Check out the list below to see what’s coming up in the year 2023 month-wise.

It’s #NationalBeerDay and 2-for-1 Beer Night at the Bucs!

Enjoy BOGO domestic tallboys & seltzers tonight when Des Moines hosts Fargo. Doors open at 6:15pm with a trading card giveaway for the first 500 fans, from Jay's CD & Hobby.

Puck drops at 7pm!
🎟️ https://t.co/Xo9OOStFHx pic.twitter.com/T4IrqIqQUx

— Des Moines Buccaneers (@bucshockey) April 7, 2023

Here are some more examples of teams tapping into these National Days:

• Dueling Donut Days – National, commemorative, observational, food and trivial days are fun obsession of the #hashtag crowd on social media and a lot of sports fans.  Look not further than these fun social media promotions from Indianapolis and Richmond last week.
• Vietnam War Veteran’s Day – Team reaches out to Vets on #NationalVietnamWarVeteransDay.
• Celebrating Popcorn Day – Stuff goes big on National Popcorn Day popping off with buttery stunt. (apologies)
• National MeLVin Appreciation Day – It was Teddy Bear Day and Lehigh Valley Phantoms mascot MeLVin used it to remind fans of their popular Teddy Bear Toss Promotion.