Bruins New Look Introductions

Great execution by the Bruins, fan engagement, a signature element and a sponsor tag.

Do what you do, but do it from home.

It’s been our pandemic mantra since March and a driver for so many great executions.  Like this one from the Bruins. While the team is in their playoff bubble, the Boston faithful are filming their own player introductions.

Like so much content for scoreboards, the application for social media is a natural fit.

Smart phones shoot at 1080 resolution, so the filmed at home fan submissions can look sharp and professional making this not only fun, but crisp and professional.

Great execution by the Bruins, fan engagement, a signature element and a sponsor tag.

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