Briefing 101: The Art of Briefing Your Contestant

When working with contestants, we have developed a straight-forward Three Part Plan for Success that you can use with any contest.

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Learning From Tech Companies

While sports marketers may be well on top of what’s going on around their league, sometime the laser focus on what will and won’t work within sports prevents a full appreciation of other industries.  Scott Carter looks at why it is just as important to understand the successes and failures of other companies as it is to stay current on sports business trends.