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Costumed Responsibility

Dressing the part of another character doesn’t free you from the responsibility of what you do in the costume. A stark mascot reminder from the January 6th DC riots.

Do the Five Challenge

Wrap-up on our DO THE FIVE Mascot Challenge, including the amazing winning post by The Spurs Coyote.

You Owe Them Your Best

Fans may be seeing OKC Thunder mascot Rumble for the first time or the last time, but they will always see his best effort. 

Fun is Good: The Book Review

Fun is good is ideal reading for anyone who wants to get more than a paycheck out of their life’s work, and is even more for anyone working specifically in sports marketing and promotions. Cudo reviews the book.