April 2024 Party in the Back Podcast

Jon Long (Oil Kings) and Scott Sproat (Komets) discuss their successful Ghostbusters Movie Nights. They share the importance of giving their fans something fresh and new and striving to get a reaction from their fans. Who you gonna call?

We talk Ghostbusters on the April 2024 Party in the Back Podcast. President of Business Operations from the Fort Wayne Komets Scott Sproat and Jon Long, Manager the Event Presentation & Creative Content for the Edmonton Oil Kings, join the podcast to talk about their success with this movie theme night.

Scott and Jon drop insights on all aspects of their promotion, including:

  • Approvals and support from movie studio and rights holders
  • Leading their team’s creative effort
  • Popular fan elements for their Ghostbusters Night
  • Social Media elements
  • Scoreboard additions
  • Jersey Auctions, like the Komets $13,000 charity jersey auction
  • Music and bumpers, including a one night change in the Oil Kings Goal song
  • Sponsor integrations and more…

It is a conversation with two exceptional creative sports marketers, with insights that can be applied for Ghostbusters Night and any other movie theme.

Thanks for listening and sharing the podcast. 

Related Links

  • Last Month on the Podcast: Long-time Mascot Performer, Speaker, Entrepreneur and now notable Author Rob Wicall joins the Podcast to talk about his new book Furlosphy. The book looks at how his time in costume has shaped his current success in life and business.
  • One Year Ago on the first episode of the Party in the Back Podcast: Guests Amanda Greco, Ben Hill and Rob Wicall join the Party to discuss everything from figure skating, OREO cookies, off-beat promotions and the value of blowing your own horn.
  • Five Years Ago on The Podcast: Ben Hill, Dr. Jim Tennison and Christian Stoinev join us to talk movie anniversary promotions, Copa logos, Mascot Lawsuits and whether or not to wear a shirt to work on the April Podcast.
  • Fort Wayne Komets: XIG
  • Edmonton Oil Kings: XIG
  • – Quality uniforms made in North Carolina.  Since 1993 OTSports has delivered the service and turnaround trusted by Professional, youth and travel teams across the USA. 
  • October 2018 Podcast – Edmonton Oil Kings Daniel Troiani and Kevin Radomski to discuss their promo calendar and their signature promotions the Teddy Bear Toss.
  • PULSE: Star Wars Night – Star Wars Nights are a sports marketing phenomenon. We take the Pulse from dozens of teams with examples, insights and inspiration to make your fans feel the Power of the Force!
  • November 2022 Party in the Back Podcast – A special edition of the podcast with guest Jon Long from the Newfoundland Growlers. Jon talks about the tragic loss of mascot performer Chris Abbott who passed away after over 27 years performing at Buddy the Puffin. We discuss how the team and community is moving forward in the wake of the loss. Plus Ben Hill on the year in Minor League Baseball.
  • January 2023 Party in the Back Podcast – The January edition of the podcast features returning guests Jeff Munneke (MN Timberwolves) and Jon Long (Newfoundland Growlers) to update us on big team initiatives. Plus crowd ignitor and motivational wiz Cameron Hughes splashes down to kick off 2023 with a bang.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

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Find the Podcast on iTunes or use our RSS feed directly.

The Party in the Back Podcast on – iTunes

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