April 2023 Party in the Back Podcast

Guests Amanda Greco, Ben Hill and Rob Wicall join the Party to discuss everything from figure skating, OREO cookies, off-beat promotions and the value of blowing your own horn.

This month’s Party in the Back Podcast features three of our regulars in what can be categorized as an irregular conversation.

First Shine Entertainment’s Amanda Greco uses a great article as a launching point for a conversation about the announcing the starting lineups. We look at everything from who decides the order, fan reactions, placement of the coaches and event regulations that can shape your starting five hierarchy. Really interesting conversation on this critical piece of your team showcase.

Then Rob Wicall joins and turns the tables on host Jon Cudo.  Rob digs into the recent article by Cudo talking about the value of looking back on your promotions to share the highlights and why that is so important.  Discussion includes the added value of this epic Anthem Singer Audition tweet from the Reading Fightin’ Phils.

Finally Ben Hill from enters the party with a look at what’s to come in minor league baseball this year.

Plus OREO cookies, bull testicles, cathartic screams, Taylor Swift and more.

Thanks for listening and sharing the podcast.  

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

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September 2022 Party in the Back Podcast

This month we Party with Timberwolves VP of Fan Experience Jeff Munneke. Munn shares the Wolves plans for random acts of kindness, the importance of listening to your fan base and the value of a good swim cap. Plus a dose of crowd igniter Cameron Hughes.