April 2022 Party in the Back Podcast

Ben Hill and Cameron Hughes join host Jon Cudo to talk about sparking a crowd, building a database of every teams’ promo calendar and what podcast jokes never get old.

This month on Party in the Back we party with two of our favorites, Benjamin Hill and Cameron Hughes.

First Ben gives us the pre-season state of minor league baseball.  The post-COVID season proved to be a transition year for many teams and this year (hopefully) puts teams back on firm ground for attendance and promotions.

Ben also talks about new team names, COPA, the Nine, Front Office move and his quest to find a good Wedding Promotion. Always great to learn from MILB’s leading scribe.


Then Canadian National Treasure Cameron Hughes jumps on the podcast to talk about the crowing achievement of his career, being noted in the 1,000th Water Cooler post. Actually we discuss the connective power of a crowd and how game operations can be as simple as being the spark to ignite the audience.  Plus Cameron shares his love for teachers. 

Thank you for listening and sharing the podcast.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

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The Party in the Back Podcast on – iTunes Plus is our value-added membership site. It is a network to enhance the fan value of events.  Twice a month we gather for an hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Zoltan Berensci, John Franzone, Tyler Ferraro, Maurice Brazelton, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. May calls feature Josh Sabo from the NBA Cavs/MLB Guardians discussing how to maximize your music bumper library and Jonny Greco from the Seattle Kraken looking at the 5 ‘E’s of an Experience.  Free One Month Trial is available now on PLUS.

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August 2018 Podcast

Cameron Hughes, Ben Hill and David Stogdill join the podcast. We look at contests and contestants, along with preparing them and prizing them for maximum effect. Stogdill talks about his new book on his mascot career.