April 2021 Party in the Back Podcast

MILB’s Ben Hill and Rob Wicall join host Jon Cudo for the Party in the Back Podcast. We discuss MLB realignment, sports promotions, mascots and more. Plus the introduction of new correspondent Harry Hill.

This month on the Party in the Back podcast Ben Hill from MILB joins the party to look at the news in minor league baseball.  Big changes took place in the off-season including a realignment of team affiliations and a loss of 40 teams, Ben talks about what happened and how the landscape has changed.

Host Jon Cudo and Ben Hill then hold a mock draft of MLB teams by the strength of their affiliates’ promotional reputation, which was a great way to get Ben to talk about 20+ minor league teams.

  1. Colorado Rockies – Isotopes, Yard Goats, Indians, Grizzlies
  2. Minnesota Twins – Saints, Surge, Kernels, Mighty Mussels
  3. Philadelphia Phillies – IronPigs, Fightin’ Phils, BlueClaws, Threshers
  4. Miami Marlins – Jumbo Shrimp, Blue Wahoos, Snappers, Hammerheads
  5. Tampa Rays – Bulls, Biscuits, Hot Rods, RiverDogs
  6. Washington Nationals – Red Wings, Senators, Blue Rocks, Nationals

And we cover the really important stuff.

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Then Rob Wicall joins the party to talk about what I missed last month, a promotion in Wheeling and color-shifting Benny the Bull. Rob and Jon also discuss this month’s feature on the Milwaukee Admirals.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

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Find the Podcast on iTunes or use our RSS feed directly.

The Party in the Back Podcast on – iTunes Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics.   Free One Month Trial is available now on PLUS.

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The December Podcast is an Audio Roundtable discussion on the 2013 Best of Awards. Thoughts, insight, and analysis on the winners in seven categories by Cudo, Walker, Hill and Carter.