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All Your Great Unused Content

Teams are finding new ways to connect with fans with old content.

So you shot all that great content for in-game video board elements, so of which is topical and may not be usable next year.  What now?

A lot of teams are repurposing these elements into online social media content, like the Brandon Wheat Kings. As we look for ways to maintain our connections with fans here is an excellent example of using what you already have at your disposal in a new way.

This is also applicable for mascot skits, on-court contests and dance team performances (with an eye on music usage rights).

Can you show your contestants first lap around the ice on Giant Trikes and pause the footage for a Twitter Poll? How can you repackage and repurpose what you have to keep fans entertained.  Comment or tweet at us if you’ve done this.

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