A very interesting documentary called “Sonicsgate” was released earlier this month at the Seattle International Film Festival.

Personally, I don’t think there’s one correct approach…like many areas of game presentation, it should be customized to the market and each organization’s entertainment philosophy.

Last month Pat Walker had an interesting column with a very pro-mascot look at how teams get value out of their mascot program by investing in them.

The column takes an honest look at how teams can get great value from their mascots by investing in the program.  It’s a message that every mascot wishes their [...]

This month I have an essay about one model of turning some revenue from your concourse activities. Many hockey teams use chuck-a-puck for entertainment, fan engagement, sponsorship, and as a revenue model.