A great example of a promotion with a couple layers to it. The Pens involved the players, a fund-raising effort, a collection of care packages and the distribution of info on the concourses.
The Norfolk Admirals and Uncle Bob’s Self Storage are teaming up to find out who is the best uncle around in the Uncle of the Year contest. Submit an essay, win a prize, and boom…Bob’s your Uncle.
The Milwaukee Admirals have set their promotion scheudule for 2009-10 and have a huge announcement on their website along with a full page explaining all the details.