A great example of a promotion with a couple layers to it. The Pens involved the players, a fund-raising effort, a collection of care packages and the distribution of info on the concourses.
The Milwaukee Admirals have set their promotion scheudule for 2009-10 and have a huge announcement on their website along with a full page explaining all the details.
Congratulations to Courtney Mahoney. It’s great to see someone from the game presentation side win a prestigious award as well as see someone rise to the level of a VP from the game presentation department.