The question is, what does your mascot do well and how can you build that into something that makes the mascot into a star. In today’s blog we look at two success stories.

The mascot news continues to flow like green beer in March…There’s some crazy cats (and dogs) out there in mascot land, so grab the Febreeze and let’s get started:

On occasion we will herd promotions from around sports, our first wrangling includes: Darth Vader, bobbling heads, Eco-Friendly things, Pint Glasses, Dick Vitale and the Thunder Girls.

The questions is whether this beach ball could also be used in the crowd, so they could bounce it over their heads.

March 6th has officially been declared “Go Curling Day!” in the State of Michigan and there is rarely a better way to celebrate than hiring the Zooperstars!

Happy 10th Birthday to Educational Mascot YoJo. Many teams have turned to their mascot to help connect them in the community, and YoJo is the best model in the industry for doing it.

Wow, it’s been two weeks since I’ve given you the skinny on the loveable side of sports. It’s been a crazy, and eventful couple of weeks, so let’s cut to the chase and get started…

The Knicks go to the front of the early favorites for Best Promotion with this flash mob style improv dance. This is what game operations should be: fun, fresh, interesting and memorable.

The vigilant journalists at TMZ caught these two mascots in compromising prositions at the All-Star Game. Apparently Brangelina had the weekend off.

Several Teams are pitching Valentines Day promotions for games this weekend. While my wife would balk at a romantic night spent at the hockey game, apparently this is an option for some guys. So as long as you aren’t taking my wife, you can take your pick from these seven options.

I was listening to David Stern (Commissioner of the NBA) talk with Bill Simmons today about all things NBA. Bill brought up what he views as the NBA’s biggest hurdle in the upcoming decades … the fact that the home viewing environment has become so extensive that fans have less and less reasons to actually attend games live.

Read how Doritos has tapped into amateur free-lance video producers for this year’s Super Bowl Ads, and how you might use the same strategy for your game presentation.

A fun all-game promotion taking something as mundane as the selection of which hot dog to serve at their game into a full promotional opportunity, along with a sponsorship for a local accounting firm.

While running a sports entertainment and event production company, I’ve experienced a wide variety of game ops styles…but my latest is somewhat of a game ops dream.

I will say that I am not a fan of contests that are derivative of the Survivor bug eating contests. I think some find these amusing, but they have such a negative impact on the people who don’t share that perspective to be worthwhile editions to a good game presentation.

The Norfolk Admirals and Uncle Bob’s Self Storage are teaming up to find out who is the best uncle around in the Uncle of the Year contest. Submit an essay, win a prize, and boom…Bob’s your Uncle.

Last month I got an email from a friend with a link to this video by a group called Improv Everywhere. If you haven’t heard of them, they are a New York based improv group specializing in creating joyful chaos with live pranks in public places, as well as now being an internet sensation with all these assorted pranks posted on YouTube.

The Gameops.com store has a lot of large scale games like Build-a-Burger, Human Hamster Balls and more. In some cases we include safety gear, usually when it’s necessary to operate the game or when some of the gear is unique to a game. (Read more…)

Why market your act, product or service on Gameops.com’s premium pages?

Because Gameops.com is our industry’s leader, providing the most trafficked website and the best way to reach the niche game operations and entertainment audience.

Don’t be fooled by sites claiming huge “hit” numbers, since web stats can be very misleading.  A [...]

Some of the content I really love on Gameops.com are the definition pages.  When I worked at Nike in the sports entertainment department I was throw into the deep water on some production elements I knew nothing about.  Pyro and lighting were just two such areas.

I was really lucky to have a local production house [...]