Fri 13 Jun 2008
FRESNO, CA – On Friday the 13th the Fresno Grizzlies will host a spooktacular tribute to the most spine-chilling night of the year at Chukchansi Park. The Grizzlies will wear special Friday the 13th theme jerseys in their series opener with the Portland Beavers that will be auctioned off following the game to benefit the Central California Blood Center.
The fifth day of the week and the number 13 both have foreboding reputations said to date from ancient times, and their inevitable conjunction from one to three times a year threatens calamity. The Fresno Grizzlies, unlucky enough to be scheduled for a home game on Friday, June 13th (like half of Minor League Baseball), will celebrate the night with a combination of spooky Halloween elements, an inspection of the superstitions associated with bad luck, and the horror film genre.
“The opportunity, or misfortune, to play on Friday the 13th is something that doesn’t come around very often. We’re lucky to be able to not only put together what we believe is a top-notch promotional night at Chukchansi Park, but to partner with the Central California Blood Center, a relationship that is both appropriate for the theme, and a very worthwhile cause to support,” said Grizzlies Vice President of Marketing Scott Carter. Carter then proceeded to walk under a ladder, break a mirror, feed his black cat, and say, “Boo!”
Whether purely coincidental or not, Friday the 13th has been unlucky for the Grizzlies on the field. The team has posted a 1-5 record on the spooky day since the franchise’s inception in 1998, with the lone win coming just last season. Fresno will try to buck that trend this year wearing special Friday the 13th theme jerseys, in which every player on the field will be wearing #13.
Another simple and effective promotion from the Grizzlies.
I think the charity connection and the ability to weave in the actual record of the team on previous Friday the 13th’s make this promotion seem well planned and meaningful.
If you have noticed that Fresno is getting featured on the blog often, it’s because they have one of many teams who have added info @ gameops.com to their PR mailing list. We get a full PR hit from Fresno about all their promotions…it helps too that Fresno is out front with great promotions and marketing. Please feel free to add us to your PR list so we can promote your promotions here as well.
Have a spooky night and a great weekend.
-Cudo
FRESNO, CA – On Friday the 13th the Fresno Grizzlies will host a spooktacular tribute to the most spine-chilling night of the year at Chukchansi Park. The Grizzlies will wear special Friday the 13th theme jerseys in their series opener with the Portland Beavers that will be auctioned off following the game to benefit the Central California Blood Center.
It’s like a season long tutorial on how to keep a promotion you do every night interesting:
CBS Sports has an on-going poll trying to sort out the fiercest mascot in the NFL.
I have been adding videos on the
This is my 300th blog entry, and as is the tradition I take this opportunity to rib my friend Ed who initially suggested the blog idea.

