If you have ever been stuck in an elevator with me or taken an overnight camping trip (and who hasn’t?) you’ve probably heard by rant about how the real test of someone’s marketing prowess is if they can turn a negative into a positive. Here’s an example of just that from the Giants.

The talented Phoenix Suns Gorilla has updated his website and it’s worth a look. He’s part of a growing trend in the NBA to brand the mascot website with a custom URL and create a mini-website for the character within the team’s web platform.

We’ve been stop and go with our popular Tic-Tac-GO! game for the last 6 months. A production limitation limited the size of the playing pieces available this summer. The good news is that Tic-Tac-Go, is back, with full size 36″ square signs and free shipping.

This is such a great promotion. It’s an easy celebration and a way to pile some attention on yourself for setting a record and a fan for being part of it.

A quick review of a Turn Back the Clock Night Promotion in Connecticut, including a sponsor and giveaway note.

The Yankees Hope Week touched one special fan and the story was followed by the NBC Nightly News. A reminder of how much influence teams have over their fans and how meaningful games can be for fans.