A great example of a promotion with a couple layers to it. The Pens involved the players, a fund-raising effort, a collection of care packages and the distribution of info on the concourses.

This is the 30 year anniversary of the Miracle on Ice and teams are trotting out the team for promotions.

The prank was set up perfectly. A high school girls’ basketball coach in Kansas was told he’d win tickets to the Final Four if he hit a half-court shot while blindfolded. The crowd was instructed to scream wildly when his attempt inevitably failed (because, really, that shot is nearly impossible) so the coach would think the shot went in…..and then something went wrong.

A fun all-game promotion taking something as mundane as the selection of which hot dog to serve at their game into a full promotional opportunity, along with a sponsorship for a local accounting firm.

I just got word that the Racing Presidents of Washington Nationals fame will be returning to the New York Isanders for a special President’s Day edition of the Race….read more…

The Game Ops Crew in Norfolk is busy this weekend with two promotions: Pink the Rink and a Playing Card Giveaway. Find out a lot more in today’s blog.