Previewing the Next Walk & Talk

The Walk & Talk blog continues for its second installment, this time with a sneak peek at the upcoming July column.  There are a number of intriguing topics in the sports and I plan to touch on a few as I take W&T “Around the Horn”.

First, I predict big success for Major League Soccer in the coming seasons and I’ll tell you why.  Then, we’ll take a look at the Phoenix Mercury’s recent Lifelock jersey sponsorship and what that may mean for the future of sports deals.  After that, I’ll wrap it up with a few networking tips.

The Phoenix Mercury’s new uniform no longer has the words Phoenix or Mercury.

Instead, the W.N.B.A.’s Mercury appears to have been renamed LifeLock, with the 10-inch-by-4-inch name of the identity-theft protection company stretching across the team’s jerseys. A small Mercury logo (the planet, with an M) appears like a badge on the upper left of the jersey.

Taking a cue from international sports, where displaying corporate names on jerseys is standard, the Mercury on Monday will announce a three-year deal with Tempe, Ariz.-based LifeLock that is worth at least $1 million annually. (NYTimes)

Stay tuned for the next Walk & Talk…same Walk time, same Talk channel.

-Pat

See all the Walk & Talk Columns on Gameops.com

Patrick Walker is the President of Pat Walker Productions, a Seattle-based event production group. Pat shares over a decade of expertise in Game Entertainment and Operations in a monthly column called Walk & Talk and blogs twice a month on Gameops.com.
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