Promoting Fans in Florida

I got a few videos from the Panthers (NHL) mascot this week (all have been added to the YouTube Index).  While looking over some of the related videos on YouTube I found this one:

This is a fantastic example of a team building on a grassroots fan element.  This is a fan who takes on a leadership role in the crowd and in his section.  He also has lead a group tailgaiting which has been growing over time.  The team has a nice sit-down video with the fan and really makes him seem important, innovative, and it encourages his type of fan engagement in the product.

I think a lot of teams would be hesitant to so openly promote an element they didn’t create or control,  but I think the Panthers do a great job showcasing him and highlighting the elements of being a fan they want others to emulate.  Just a great piece of video from the Panthers.

–Cudo