A great promotion in Lakewood New Jersey:

Next weekend, Bruce and the E Street Band return to New Jersey with a homecoming stand at Giants Stadium. To help gear up, this coming Friday night, July 25, the BlueClaws — Lakewood, NJ’s Minor League Baseball team — are celebrating with Bruce Springsteen Night at FirstEnergy Park. And they’re going all out, wearing these custom BruceClaws jerseys, created with special permission from Minor League Baseball. After the game, the jerseys will be auctioned to benefit the Food Bank of Monmouth and Ocean County.

Plus: nothing but Bruce playing over the PA all night, a Bruce-signed baseball raffle, Giants Stadium ticket giveaways, and more. General admission/lawn tickets are currently available at the ballpark ticket windows or by calling 732-901-7000 (option 2). For the general admission seating, fans can bring a blanket or a beach towel to spread out on the lawn overlooking the outfield, however no chairs are permitted.  (all bruce blog)

A perfect example of connecting a promotion through-out your event.  Bruce uniforms, the name change for a night, the music, a charity connection, Bruce item raffles.

Great concept and outreach by the BruceClaws, er, BlueClaws.

Have a great weekend.

-Cudo

Nominated for Best Game Promotion.  Thanks to blog activist and cheese-lover Joel for this blog lead.