As I wind down the August blog-fest, I thought I would tease the September Update which will be posted over the weekend.  It will feature mostly content that is up live now and a few additional elements that we are still cleaning up.

Dan Migala spends an hour talking about sports marketing and promotions in [...]

Here’s a great promotion between two teams in the same market.

A cross-promotion: the Binghamton Mets of Minor League Baseball worked with the Binghamton Senators of the AHL to host “Hockey Night” at the Mets’ August 22 game. The baseball players wore custom Senators jerseys, they entered the field through an inflatable hockey helmet as the [...]

Here is a great use of web video:  Posting your season highlights for your fans.  The Fresno Grizzlies wrapped up their season last weekend and treated their fans to a seaon highlight video in-stadium, then posted the video on YouTube.

The beauty of this is that fans, bloggers, and assorted YouTube addicts can share and [...]

For those of you who haven’t seen it yet, the all new Gameops.com is live. It was an exciting day at the office (I am told at least, I am on vacation so I am taking their word for it). I hope you like the new look, new features, and tools.

First and foremost, [...]

YoJo gets a face-lift….so to speak. At least he got a new website. The new look website also has a lot of new videos of his show and testimonials about his show.

You can see his new site here: www.yojo.com

YoJo is an interesting afterlife for a former MLB mascot who left [...]

A great promotion in Lakewood New Jersey:

Next weekend, Bruce and the E Street Band return to New Jersey with a homecoming stand at Giants Stadium. To help gear up, this coming Friday night, July 25, the BlueClaws — Lakewood, NJ’s Minor League Baseball team — are celebrating with Bruce Springsteen Night at FirstEnergy Park. And [...]