The Tampa Bay Rays updated their look this year and speculation was open on how that might effect their mascot (Raymond).

The Rays’ took this an an opportunity for their mascot to roll out a fresh look and play into the speculation.  In the end the changes on the character were minimal (from my first glance it’s a new jersey).

The team produced a 3 minute video used in-game to set-up the change and introduce the new look Raymond to the fans.

I think they did a nice job playing into the news about the new look, created a fun video and connected it to a live element.  This is a good example making news with your mascot and making the “happenings” of your team effect it’s number one fan (it’s mascot).

–Cudo