This from marketing maven Chris Lesko, from this weekend’s New York Times:

The New York Mets could not have been happier with a simulcast last August at Ziegfeld Theater in New York, where a live organist and the team mascot led viewers in singalongs as though they were in the ballpark.

“Tickets to watch the game in the theater sold out so quickly that we’re in talks to do a bunch more of them this summer,” said Dave Howard, executive vice president for business operations for the Mets. (Complete article from the NYTimes)

Good forward-looking piece on how movie theatres could be the next home to your viewing parties. Most NBA teams are hosting playoff watch parties for their away games at bars and home arena’s. With HD video and the opportunity for revenue, this might be the future of watch parties.

I mean who doesn’t want to see their team in the big game on a 100 foot screen in High Def, with Mr. Met serving you hot buttery popcorn?

–Cudo