The Bridgeport Bluefish professional baseball team has created a March Madness ticket package that will give one fan the chance to watch a Bluefish game from a luxury suite. The Basketball Tournament Package includes four tickets to one of the Bluefish games on Opening Day Weekend, one Bluefish mug and Bluefish foam finger, and a NCAA tournament bracket form. Fans that purchase the package must turn in their completed basketball bracket by March 20. The winner of the bracket pool will win the luxury suite. The package costs $65. (Team Press Release)

The Bluefish are tapping into the crossover sports fan with this seemingly unrelated (by sport or level) promotion.

As we discussed earlier this month there are ways to engage your fans with the College Bracket, both on and off line.  The above ticket package could have been managed all automatically on-line allowing fans to check in and see the on-going results.  (I actually could not find this promotion on the team’s website, which seemed like a lost opportunity.)
There is still time to register and join the Gameops.com College Bracket game….two million dollar prizes and more.

–Cudo