The Philadelphia Phantoms of the AHL are on a quest to find the “finest cheesesteak” in Philadelphia. Two of the team’s public relations department staffers along with players, coaches, team executives, and others will travel throughout the city taste-tasting cheesesteaks.

“We are looking at this as more of a public service–something that needs to be done,” says Mike Thornton of the public relations department. “When teams come in to Philadelphia to play the Phantoms, they want to know the best place to go to get a cheesesteak. After some sure-to-be exhaustive research, we’ll have that answer before the start of the season in October.” The team will post an account of each cheesesteak eaten on their web site, along with photos, audio segments, directions to the establishments, tips, and a rating.

While this might be an excuse to expense lunch around town, it’s a clever excuse and some great web content from the Phantoms.

In all the team did nearly twenty steak shop reviews around town.  You can get the full story here.  It’s mandatory reading if you are planning a trip to Philly or if you are looking for ideas on how to get your team to pay for your next lunch.

–Cudo