“Last week, six Pittsburgh Penguins players, including MVP Sidney Crosby, hand-delivered season tickets to the homes of 24 season-ticket holders. The team chose the full- and half-season ticket holders randomly. The fans were told about the delivery ahead of time to ensure that they would be home. But they weren’t told exactly who from the Penguins would come to their door. “I think it’s a great idea,” says Crosby. “It’s a good opportunity for the guys to say thanks personally.” - (Pittsburgh Post Gazette)

The use of players is becoming more rare….thus, more special. Putting players in contact with fans, in positions they can succeed in, and building connection between fans and players is the best thing a team can do. I’d argue it’s better than winning.

–Cudo