Cookbooks and Diamonds for Mom in Albuquerque
ISOTOPES COOKBOOK – CHANCE TO WIN A DIAMOND COURTESY ROCKY MOUNTAIN GOLD AND SILVER AND ED KARLER, GEMOLOGIST
Celebrate Mother’s Day with the ‘TopesIsotopes Cookbooks go to the first 3,000 women and the chance to win a One-Carat Diamond goes to the first 1,000 ladies, courtesy of Unique Print Solutions and Rocky Mountain Gold and Silver Exchange and Ed Karler, respectively. The first 1,000 women receive a box upon entry. They can take it to Rocky Mountain Gold and Silver Exchange to have it appraised, and if it’s the diamond, the lucky lady gets the stone and a free setting.
This promotion is a great example of connecting your sponsor with your fans. Fans actually have to go to the sponsor’s place of business to see if they have won. The twenty-first century version is having fans visit (and register) a web site to see if they have won. Those sponsor connections are very strong and hold great value to your partners and sponsors.
I also like that the 1000 fans were not left with a worthless box if they were not the winners, they also would have received the cookbook.
Overall a great promotion for Mother’s Day with strong sponsor activation.
–Cudo
