The West Michigan Whitecaps are hosting Star Wars Night this weekend (team website). Including:

• A post-game screening of The Empire Strikes Back
• A Storm Trooper playing the national anthem on guitar
• The players will wear special themed jerseys which will be auctioned off after the game for the Make-a-Wish Foundation
• 30 costumed characters from the movies will roam the stadium during the game

It’s another example of a promotion that has some broad appeal (connected to the most popular movie series of all time) and also connects to  an audience that might not normally be sports fans.

The team has a nice plan of activities to round out the promotion connecting a few elements of the game including the players, anthem, in-game entertainment and post-game.

We have added this to the Gameops.com Promotion Database which is approaching 800 promotions.   The database includes an easy search feature and many links to additional information.

-Cudo