Thu 24 May 2007
The Texas Rangers are starting a ball girl program. The ball girls will be sponsored by the online dating site True.com.
The Rangers are planning to hire a staff of six girls that are 18 years of age or older. To be known as the True.com Rangers Ball Girls, they will be positioned down the right and left field foul lines to field foul ball grounders and toss them to fans. Their uniforms will consist of Rangers jerseys bearing the True.com logo.
“The Texas Rangers are taking an initiative to celebrate and honor the female athlete through this program,” says Alicia Nevins, the team’s vice president of corporate sales. “This program will give young females the chance to interact with a professional baseball team as well as showcase their own knowledge and talent regarding the great game of baseball.”
This sounds similar to hockey teams who use “ice girls”. It meets the in-game needs for having someone (anyone) staff these spots…but utilizes attractive women in the role, which is a logical nod to it’s male-dominated fan base.
Ice Girls have been spreading around since they debuted at least five years ago. We talked to New York Islander Game Operations Manager Brad Preston in March of 2002 who shared the insights of their Ice Girls program.
-Cudo
The Texas Rangers are starting a ball girl program. The ball girls will be sponsored by the online dating site True.com. 