Wed 29 Nov 2006
From The Sports Business Journal: Feb. 13-19, 2006 Volume 8 Issue 40 page 11, a quote from an interview with Cal Ripken, Jr. “It pains me to say this, but [in the minor leagues] our mascot is more important than our shortstop.”
The cold hard truth about many minor league sports teams. As players move through the system (your best players won’t be around long) the safest promotion and merchandise play is with your mascot.
A brutal blow to the ego of Pedro Silveren….and many other minor league players like him.
We look at how you can maximize the value of your mascot program in our September 2000 Interview with Erin Blank.
-Cudo
PS: Thanks Champ for passing on this quote.
December 1st, 2006 at 6:44 pm
In the minor leagues, putting on a good show is just as valuable as winning the game. Having a mascot that puts on a good show every game is as valuable as a Major League team that goes undefeated.