Last year Everett Silvertips (WHL) coach Kevin Constantine made his team ride home on the bus in their full hockey gear following a “poor effort” during a pre-season game (Constantine was suspended for four games and fined $5,000 for the stunt). Trying to put a lighter spin on the situation, the Silvertips recently held a promotion where any fan that dressed in full hockey gear received free admission to the game. A specific list of gear had to be worn to qualify for free admission. The list included a hockey helmet, shoulder pads, elbow pads, hockey shin pads, hockey socks, and hockey jersey. Gloves were optional. Sticks and skates were not allowed. (from Daily Herald, 10/12)

Here’s another turn from lemons to lemonade…making what was a negative story in the media into a promotion that drew some media attention…and fans.

-cudo