The Spirit were highlighted on the Colbert Report last night!  The Report showed footage from the unveiling ceremony of the newest Spirit mascot, Steagle Colbeagle the Eagle. The segment also showcased the Ontario Hockey League and the two upcoming Spirit home games against the Ottawa 67s and the Sudbury Wolves.  At the end of the show the host, Stephen Colbert, retired his Spirit jersey and raised it to the rafters of his studio.

“We are proud of our accident prone new mini mascot, Steagle Colbeagle the Eagle, as he made his international television debut last night. As Stephen Colbert raised his Spirit Jersey to the rafters of his studio, he officially became the 1st Spirit to do so”, stated Spirit Managing Partner Craig Goslin, ” The community of mid Michigan is quickly being transformed into raving Stephen Colbert fans.  Stay tuned for future updates on both the Colbert Report and the Saginaw Spirit hockey games played at the Dow Event Center. The staff from the Saginaw Spirit are working in unison with the staff from the Colbert Report to continue the fun regarding our new feathered friend STEAGLE COLBEAGLE THE EAGLE.”

Watching the mini mascot’s (who was about as famous as the The Chicken before it hatched) debut was a laugh-out-loud moment.  And the inclusion of a Colbert video to introduce was a great touch by the team.  The Spirit have benefited from Colbert’s hysterical hyper-self promotion with their new character and it will be interesting if Colbert continues to track the process of his namesake, like the eagle chick Steven Jr. in San Diego.

-Cudo

Video below:

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