Twenty Six

On July 20, the Brooklyn Cyclones professional baseball team played a 26-inning game, which is the longest game ever played in the history of the New York-Penn League. The team created a promotion based on this unique feat, which was held at their August 26 game. The promotion was called “A Salute to All Things 26.” The “26″-related ideas included:

• $26 gift cards
• a 26-inch TV
• 26 gallons of gasoline
• 26 cans of Spam
• a chance to win $26,000
• free bleacher seats for those born in 1926 or on the 26th day of the month
• 26 cent hot dogs for the first 26 minutes after the gates opened
• 26 people, all of them born in 1926, threw out the first pitch of the game. ( from Team PR)

A good example of a promotion that team rolled with.  Finding a way to touch every aspect of your game presentaion with a promotion can turn a little idea in a more intesting, clever, entertaining and media-friendly event.

-Cudo