In an old Promotion Spotlight we talked about using inflatable costumes in race. We had a picture, which is worth a thousand words, give or take.

Now (this is just a test at this point) we have video from YouTube, so you can really see it in action….worth much more than a thousand words, regardless of the author.

The Bulls get a great reaction out of this (and most of their on-court contests) by also giving the crowd a vested interest in the contest. As an example, each of these inflatables is racing for a section. If the middle inflatable (or Inflat-a-Bull) wins, then everyone in Section 201 wins. Prizes are then passed out in that section following the race. It’s a very savvy way to get a reaction out of any contest, and the Bulls do it really well.

As you can hear, it gets a great reaction from the fans and its pretty funny to watch.

-Cudo