This from NYTimes/AP on Sunday (6/4), Fans Feeling the Pressure While Sitting in the Stands.

But when Dallas Mavericks games get close, as they often have in this season’s playoffs, Maria Malone throws up into her souvenir cup.

“It’s this total feeling like I don’t know what’s going to happen and I know what I want to happen and there’s nothing I can do about it,” said Malone, who gets sick whether she is watching at home or at courtside. “Each time I tell myself I’m O.K. and it’s not going to happen.”

First of all, I would not want to have season tickets next to Ms. Malone. 

Aside from that, I wondered if there might be some premium giveaway potential here.  How about Airline Sickeness Bag night?  Those bags are ripe for sponsor logos, the sponsorship is obvious (Dramamine, travel agencies, or airlines), and for people like Ms. Malone this is more useful than a megaphone or inflatable noise maker (although maybe equally as useful as a rally towel).

Neccesity is the mother of invention….but this probably isn’t what Plato had in mind.

If anyone uses this…I want royalties.

-Cudo