mascot

Selling the Experience

There are moments and experiences teams can create for fans that shouldn’t be overlooked as a way to build lifelong connections with your audience. We look at several examples.

Look Mom! I’m on the Jumbotron!

Kiss Cam, Hug Cam, Love Cam and Dance Battle Cam….We look at over 20 “Cam” options, along with tips and insight from industry leaders on how to make your next Cam even better.

Stewart Scott – SANTA

After reading a book about a Mall Santa’s experiences I connected the dots and realized his experiences built a template for a great mascot performer. The similarities are striking and our conversation is a fun one. 

October 2016 Podcast

Diary of a Mall Santa Author Stewart Scott joins the podcast to talk about his book and how it relates to building a mascot program and mascot performance.

June 2016 Podcast

The June Podcast with Jason Klein, Matt Heuer and Rob Wicall. Jason discusses how to create a Rally Mascot. Matt Heuer’s #TuesdayTip covers a valuable social media twist and former Spurs Coyote talks the value of not wearing pants.

May 2016 Podcast

5th Anniversary Podcast with David Raymond, Ben Hill, Dustin Morse and Brian Clapp. Topics include Prince, Benny the Bull, SA Spurs and Crazy Hot Dog Vendors.

October 2015 Podcast

Our lineup of pros and experts talk everything from Ragnar the Viking to the Competitive Lumberjacking Season in this marathon edition of the podcast.