Hockey’s Wichita Thunder are looping in fans on their Star Wars Night early with an on-line fan vote. This smart tool helps in a lot of ways beyond the data collection (names, emails, phone). It also gauges fan interest, gives you a on-going dialogue with fans who have stated interest in the promotion, and it connects fans with a jersey they have a vested interest in. “Hey I voted for that Jersey!”
Here is an example showing how using a simple Twitter Poll might not only help you decide between option A and option B, but it can further engage your fans.
Choose your headlines
While we’re asking our followers about their tastes, Twitter Polls can help you ensure that your content is connecting with the greatest number of your followers. How? By having them give feedback before you begin promoting. How many of us have spent a solid hour trying to decide between two different headlines? These are decisions that you can throw to your audience in a poll. Not only does it save you the trouble, you also know that whatever the majority chooses is most likely to catch their attention in the end. Plus, by actually answering your poll the audience might just become invested in the outcome. They’ll probably be keeping a keen eye out for the finished product. (via Hootsuite)
So when a team like the Thunder asks users which Star Wars jersey they want…not only do they find out which is more popular….but they connect those people who like the design with its eventual use.
The deadline to vote for our @starwars themed uniform for this year is coming fast. Click here to get your vote in and go see #SoloAStarWarsStory in theaters! https://t.co/u8GzQT8MxL pic.twitter.com/8ZPxZyAsPC
— Wichita Thunder (@Wichita_Thunder) May 29, 2018
Yoda is my favorite character, but I voted for the Chewbacca design. I can’t want to find out the results.